Apple launches MacBook Air with M3 chip, promising a tech revolution
The new MacBook Air, boasting a 60% performance boost and dual display support, sets a new standard for consumer laptops amid Apple’s ambitious update rollout, despite facing a hefty EU fine.
Apple has recently unveiled an updated version of its MacBook Air, equipped with a faster M3 chip. This latest iteration is touted to deliver a 60% performance boost over its predecessor. The laptop, known for its slender design, is set to hit the UK market with a base price of £1,099, which represents a price cut from the preceding model. In addition to performance enhancements, the new MacBook Air features improved WiFi connectivity and microphone capabilities and introduces support for dual displays even when the laptop is closed. An M2 version of the MacBook Air is also available for £999, coinciding with the discontinuation of the M1 model that debuted in 2020. Apple brands the new MacBook Air as the “world’s best consumer laptop for AI”, referencing its advanced hardware. This launch signals the beginning of several updates Apple plans to roll out for its operating systems starting this summer, despite facing a $2 billion fine from the European Union for alleged antitrust practices recently.
In related tech news, attention is turning towards Amazon’s upcoming Spring Sale, anticipated for offering substantial discounts on a variety of Apple products, including iPhones, Apple Watches, iPads, MacBooks, and AirPods. While specific dates for the sale have yet to be announced, this event, along with Amazon’s flagship Prime Day in July, represents a prime opportunity for consumers to acquire Apple gadgets at reduced prices. Prime membership, necessary for accessing exclusive deals, is available for £8.99 per month or £95 annually, offering benefits such as unlimited next-day delivery, Prime Video, and Amazon Music. Last year, Prime Day featured reductions on the latest Apple technology, setting expectations for similar discounts in the upcoming sales. Consumers currently seeking Apple deals can find offers on items like AirPods and iPads on Amazon, highlighting the potential for significant savings on high-demand Apple products during these key sales events.