Apple is reportedly developing personal robots for home use, featuring video call capabilities and advanced robotics technologies, potentially marking a significant expansion of its technology portfolio.
Apple is reportedly exploring the development of personal robots designed to operate within users’ homes, according to information released in April 2024. These robots are expected to feature a screen for video calls, using technology similar to Apple’s FaceTime, and may be an outcome of redirected efforts from a previously halted car project. The engineering team, originally part of the car initiative, has reportedly shifted its focus to the home devices group, aiming to incorporate advanced robotics and spatial awareness algorithms into these new products.
This venture highlights Apple’s ongoing interest in expanding into new technological territories beyond its current portfolio, which includes an emphasis on home technology, automotive, and mixed reality projects, as demonstrated by the recent unveiling of the Apple Vision Pro. Notably cautious of the consumer’s sensitivity to high pricing for sophisticated home robots, Apple’s strategy reflects a careful approach toward market viability and financial sustainability. Historical precedents within the company show that significant investments in ambitious projects, such as the autonomous electric vehicle, have been made prior to decisions to discontinue based on related concerns.
The information about Apple’s potential move into domestic robotics was initially brought to light by Bloomberg’s Mark Gurman, who suggested that the initiative is part of Apple’s Skunkworks division, known for its ambitious and exploratory projects. In addition to the home robots, Gurman mentioned the development of a smart display capable of moving across a desk to enhance video call experiences. However, the concrete plans for commercial release of these devices are yet to be confirmed.
This development occurs in the context of a broader industry trend where major technology companies, including Amazon with its Alexa-on-wheel robot, Astro, introduced in 2021, are investigating the potential of home robotics. Although these ventures represent tech giants’ quests for the next significant breakthrough in consumer technology, the success and market readiness of these innovative products remain uncertain.
