Alabama Senator Katie Britt’s response to President Joe Biden’s State of the Union address has drawn criticism and disappointment from her fellow Republicans. Delivered from a kitchen setting, Britt’s attempt to position herself as relatable and heartfelt instead received backlash for its perceived insensitivity and lack of professionalism, especially concerning the portrayal of women in elected offices. The decision has sparked a broader conversation about the Republican party’s communication strategies and representation of its leaders.

In the lead-up to the 2024 US elections, President Joe Biden is launching an aggressive $30 million advertising campaign in key swing states. The campaign aims to leverage its financial advantage over former President Donald Trump’s campaign, focusing on drawing clear distinctions between Biden and Trump. The advertising strategy includes targeting non-traditional TV outlets to reach diverse audiences, including Black and Hispanic communities. Vice President Kamala Harris is also making strategic visits to states like Colorado and Arizona, underscoring their significance in the upcoming election.

Following a well-received State of the Union address, President Biden is focusing on battleground state Pennsylvania, promoting a unifying vision and Democratic policies while contrasting his leadership with that of Trump. Despite criticisms from Republicans about his delivery style and policies, Biden’s team is using recent economic successes, such as job gains and low unemployment rates, to bolster their campaign. The administration is also addressing criticisms by focusing on Trump’s divisive rhetoric on immigration and emphasizing efforts towards bipartisan reform.

As the 2024 US elections approach, both Biden and Trump are preparing for a rematch that promises to be highly contested, with both sides employing strategic campaigns to secure a win in the battleground states.