In an innovative leap within the telecom and digital services sector, Tecnotree, a leader in digital platform and services for 5G, AI, and cloud-native technologies based in Espoo, Finland, has entered into a pioneering collaboration with BytePlus, the enterprise arm of the digital giant Bytedance. This partnership aims to transform the landscape of wholesale enterprise monetization through the advanced capabilities of Tecnotree Moments for Communication Service Providers (CSPs). Announced on February 26, 2024, this collaboration signifies a pivotal moment in the management of B2B2X digital ecosystems, focusing on enhanced AI and API monetization strategies that promise new revenue streams and growth opportunities for CSPs worldwide.

Tecnotree Moments, with its specialisation in telco partner ecosystem monetisation, combines its strengths with Byteplus’s expertise in digital media and distribution. This union is pioneering solutions that aim to drive substantial value and expansion for CSPs. Leveraging Artificial Intelligence and Machine Learning, the partnership focuses on channel personalisation and creating interactive experiences. This integrated approach seeks to open up newer revenue avenues for CSPs through sophisticated AIML and multi-AIML model management. It aims at delivering hyper-personalisation in video, music, and AR/VR advertising, crucial for engaging customer experiences in the emerging 5G landscape.

One of the critical aspects of this partnership involves Tecnotree Moments reselling BytePlus’s advanced media technology. This technology will be available on the Moments’ campaign and marketplace to a broader ecosystem of digital services partners through CSPs. Tecnotree aims to integrate wholesale advertising, content personalisation, and AIML recommendation models. This move is expected to facilitate CSPs in B2B2X enterprise monetisation across a range of channels including telecom, social media, and other digital platforms. By unlocking new revenue streams beyond traditional data bundling, Telcos are poised to explore revenue opportunities through various models including Cost Per Click (CPC), Cost Per Mille (CPM), and cloud-based subscription models for advertising.

Prianca Ravichander, CMO and Global Head of Partnerships of Tecnotree Corporation, highlighted the transformative potential of this partnership. Ravichander emphasised the role of Tecnotree Moments’ channel personalisation platform for CSPs, which, when combined with BytePlus’s content recommendation and creator tools, is expected to redefine digital engagement and monetisation strategies.

Echoing the sentiment, Charlie Sung, Global Head Partnership & Ecosystem at ByteDance and BytePlus, underscored the collaboration’s commitment to revolutionizing digital monetization. Both organizations are keen on harnessing this joint venture to empower CSPs with innovative solutions that cater to the increasing demand for personalization in the digital economy.

Tecnotree’s legacy as a digital Business Support System (BSS) provider underpins its commitment to innovation and excellence, demonstrated through TM Forum Open API Conformance and offerings that span a comprehensive digital BSS stack. Tecnotree’s contribution extends beyond connectivity, offering FinTech and B2B2X multi-experience digital marketplaces through the Tecnotree Moments platform. This platform facilitates digitally connected communities across various sectors, including gaming, health, education, OTT, and more.

On the other hand, BytePlus leverages ByteDance’s extensive technological and user engagement expertise, offering a range of services from personalized recommendation algorithms to cloud data warehousing. Through this partnership, both Tecnotree and BytePlus aspire to set new benchmarks in customer experience, product enhancement, and competitive market positioning, aligning with the evolving digital ecosystem needs.