In a groundbreaking multi-million dollar deal, Tecnotree and Umniah are set to transform the telecom industry in the MENA region through the integration of AI and ML within a Business Support System, aiming to enhance customer experience and operational efficiency.
In a notable advancement within the telecommunications sector, Tecnotree, a leader in digital platforms and services focused on AI, 5G, and cloud-native technologies, has recently announced a groundbreaking multi-million dollar collaboration with Umniah, a prominent telecom solutions provider in the Middle East and North Africa (MENA) region. This partnership is set to pioneer the embedding of Sensa AI and ML (Artificial Intelligence and Machine Learning) within a comprehensive Business Support System (BSS) transformation, marking a significant step forward in the evolution of customer engagement and operational efficiency within the telecom industry.
With a subscriber base reaching up to 3 million, Umniah’s ambition to enhanced customer experience and business performance finds a potent ally in Tecnotree’s Sensa Intelligence platform. This collaboration aims to overhaul Umniah’s existing Customer Relationship Management (CRM) system with cutting-edge Customer Experience (CX) solutions. The focus is on increasing Net Promoter Scores (NPS), reducing customer churn, and boosting average revenue per user (ARPU), heralding a new era of customer interaction deeply informed by AI-driven insights.
The scope of this transformation encompasses the deployment of a dynamic suite of AI-embedded BSS applications by Tecnotree. These range from a versatile product catalogue, digital self-service options, and customer management, to advanced business intelligence and analytics capabilities. This unified solution is not just about enhancing operational efficiency; it aims to fundamentally reshape how Umniah interacts with its customers, offering hyper-personalised experiences and making informed, AI-driven decisions that are aimed at not only retaining but also significantly expanding its customer base.
Such a comprehensive transformation represents a strategic leap for Umniah, as elucidated by CEO Faisal Qamhiyah. His vision sees the company not just keeping pace with but exceeding customer expectations in the digital age, ensuring sustained growth and success by leveraging deep insights into customer needs and behaviors. This mirrors the broader telecom industry’s shift towards more customer-centric, technologically-advanced operations.
Padma Ravichander, CEO of Tecnotree, expressed enthusiasm over this partnership, highlighting how the integration of Tecnotree’s Digital BSS stack with Sensa AIML capabilities will empower Umniah to redefine digital customer experiences. This collaboration is emblematic of Tecnotree’s mission to drive business agility, operational efficiency, and revenue monetisation through AI/ML-driven insights and recommendations, marking a significant milestone in the company’s journey within the artificial intelligence domain.
Tecnotree’s leadership in the 5G-ready digital BSS space, underscored by its TM Forum Open API Conformance and a wide range of certified APIs, coupled with Umniah’s robust market presence and commitment to innovation and digital transformation, makes this partnership a potentially transformative force in the telecom sector. This initiative not only promises to elevate customer experiences to unprecedented levels but also sets a benchmark for the integration of AI and ML technologies in enhancing the telecom infrastructure and service offerings.
Both Tecnotree and Umniah are at the forefront of a dynamic shift in the telecom industry, demonstrating a commitment to leveraging cutting-edge technology to deliver superior customer experiences and drive sustainable business growth. As this partnership unfolds, it may well herald a new standard for telecom service delivery, with AI and ML at its core, encouraging other players in the market to follow suit.
